Data Science for Web Marketing

Data Science for Web Marketing 2018-04-18T12:20:04+00:00
web marketing


To the strategies of offline promotion and sales and traditional market analysis, Technovation supports the Web channel to study the market and allow its customers to enhance their activities of promotion, distribution, sales and customer assistance.
The marketing activity offered by Technovation is mainly realized in two ways: designing and creating advertising campaigns and / or designing and creating an internet site and its promotion. An example of web marketing is the virtual store.
The objective behind a project is to get the website to get maximum visibility on a well-defined target, in particular the goal is to make the company’s website more visible than the competitors’ web pages. The tactic that is mainly adopted is to bring the website of the client companies in the first positions of the result pages of the main search engines by keyword. It is for this reason that the strategic marketing process adopted by Technovation is mainly based on Search Engine Optimization, Search Engine Marketing and Social Media Optimization activities. In addition, it is accompanied by the use of tools and skills related to Google Adwords affiliate programs, email marketing, lead generation and programs.


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